Not Package
👀️03/2022
‘"Not Package" is derived from my previous experience as a packaging designer, which I primarily worked on snack packaging designs. Packages are typically seen as disposable once the contents are consumed, considered mere trash by most. For me, they represent countless hours of hard work. I hope for these packages to have a "second life" beyond their original purpose, transforming into long-lasting objects with continued significance.
To achieve this, I took elements from the original packaging designs, including ingredient info and bar codes, and recombined them into new patterns. These patterns were then applied to typical long-lasting objects. The result was showcased in a virtual exhibition.
This approach challenges the conventional notion of packaging as disposable, encouraging viewers to reevaluate their perception of these objects. I hope to foster a greater appreciation for the artistry and creativity involved in packaging design, emphasizing its role as a window into the character and values of the products it represents.
Addtionally ,by drawing attention to the transformative possibilities of packaging, I aspire to inspire a shift in consumer behavior towards more sustainable choices. Through the "Not Package" project, I strive to instill a sense of responsibility and mindfulness in audiences, urging them to consider the environmental impact of packaging waste and seek alternative ways to reduce, reuse, and repurpose.
To achieve this, I took elements from the original packaging designs, including ingredient info and bar codes, and recombined them into new patterns. These patterns were then applied to typical long-lasting objects. The result was showcased in a virtual exhibition.
This approach challenges the conventional notion of packaging as disposable, encouraging viewers to reevaluate their perception of these objects. I hope to foster a greater appreciation for the artistry and creativity involved in packaging design, emphasizing its role as a window into the character and values of the products it represents.
Addtionally ,by drawing attention to the transformative possibilities of packaging, I aspire to inspire a shift in consumer behavior towards more sustainable choices. Through the "Not Package" project, I strive to instill a sense of responsibility and mindfulness in audiences, urging them to consider the environmental impact of packaging waste and seek alternative ways to reduce, reuse, and repurpose.
︎
Patterns Redesign
Patterns Redesign
︎
VR Exhibition of ‘No packaging’
VR Exhibition of ‘No packaging’
︎
Infornation pages showed in VR space
Infornation pages showed in VR space