Web Design
"This currency design draws inspiration from Animal Farm, a renowned anti-utopian novel, as well as Chinese food stamps from the 1960s and the pattern of China's first set of RMB. The main characters in Animal Farm, the pigs, symbolize the pursuit of a communist society. In this design, three different images of pigs are prominently displayed, exuding an imposing presence that reflects their 'authoritative nature' and 'disdain' towards the rule established by humans.
The color scheme utilizes bold and contrasting tones, including deep reds symbolizing revolution, along with blacks and grays for a commanding aesthetic. The background pattern, inspired by China's first set of RMB or Chinese food stamps from the 1960s, adds depth and texture to the design. Through typography selection, the fonts used reinforce the themes of Animal Farm, with styles enhancing the overall impact.
Motion Graphics & 3D Animations
Shopcider is a leading fast-fashion brand based in Los Angeles, boasting over 7 million global followers.
As an in-house designer for Cider, I lead and innovate across a diverse range of design projects, including dynamic social media campaigns, brand identity, web design, and compelling offline campaigns.
Branding Design —— Calarts EXPO 2022
Reflecting CalArts’ experimental ethos, the Institute’s CalArts Expo features creatively adventurous and imaginative projects by students, faculty, and alumni representing every school at CalArts. Highlighting projects created during the current academic year, before moving online in 2020, CalArts Expo annually presented work by over 500 artists in 21 venues from afternoon to late evening throughout campus, including installations, concerts, dance, electronic performances, theater portfolios, projections, films, artist talks, and experience design. On May 5, 2022, Expo returns to campus in person. CalArts Expo 2022 highlights the immense creativity of the CalArts community and confronts new artistic and performative challenges of our current pandemic landscape in a profound and creative way.
Collaborated with Luyao Zhang and Mandy Jin
Branding Design —— “Green Planet” Community Champion
The Green Planet Project is a direct result of my volunteer experience in the Animal Protection Community during my university years. Inspired by this invaluable experience, my aim is to convey the concept of the ecological self and foster eco-friendly behaviors through a conscious perspective. With the project, I have designed a core role that plays a pivotal role in driving change. By creating the Green Planet Treaty, role-play activities, and an accompanying app, I intend to expand individual identities through empathy, facilitating a transition from the social self to the ecological self.
The foundation of The Green Planet Project lies in the notion of the ecological self. It emphasizes the interconnectedness of all living beings and recognizes the impact of our actions on the environment. By promoting this perspective, the project aims to awaken a sense of responsibility and mindfulness towards the natural world.
Branding Design —— “Wild Women” Community Champion
"Wild Women" is an exhibition that explores the power of nonverbal expression to inspire female self-reflection.
In traditional Chinese culture, women have rarely been encouraged to turn inward — to reflect, to question, or to simply be. We were expected to be obedient daughters or devoted wives, not individuals with our own inner worlds.
Today, although society increasingly acknowledges the value of women, it often pushes us toward another extreme: the pursuit of "enjoyment" as a new standard of worth.
That’s why I created this exhibition — "Wild Womend".
“Wild” suggests something raw and instinctive; “woman” is shaped by social expectations. By combining the two, I invite participants to return to something more essential. Through music, video, reading, and drawing, I hope each visitor can reconnect with themselves in a simple, honest way — by seeing, hearing, feeling, and thinking.
Be proud of who you are — not just the roles you’ve been given. Believe in your own choices. Don’t be afraid.Resist. Be like a creature born into a wild world — unbound, intuitive, and endlessly proud.
Packaging Design
During my time as a packaging designer at Three Squirrels, I was responsible for the end-to-end design of packaging for a variety of snack products. My role included concept development, visual design, and production coordination, with a strong focus on creating eye-catching, consumer-friendly packaging that aligned with brand values. I worked closely with marketing teams to develop seasonal and promotional packaging that increased brand visibility and sales performance. I also collaborated with suppliers and printers to ensure design accuracy and production quality. This experience sharpened my ability to manage fast-paced, high-volume design tasks while maintaining a consistent and engaging brand identity.
Below is a selection of packaging designs created during my time at Three Squirrels.
Wild Women
This is an exhibition that attempts to use nonverbal means to trigger female self-talk.
In Chinese traditional culture, women are rarely encouraged to pay attention and think about themselves, because we are always expected to be obedient daughters or wives. Even though our society now pays more and more attention to the value of women, it has led women to the extreme of "enjoyment".
So I built the theme of this exhibition—"wild womend". Wild is a word with natural attributes, on the contrary, "women" is a word with social attributes. I hope that participants can rethink themselves, listen to their inner voices, and establish a link to communicate with themselves under the uncomplicated methods of music, video, reading, and drawing. What they see, hear, hear, and think , Be proud of yourself, not a social role, believe in your choices, not be afraid and resist, just like being born in a barbaric world and being eternally proud.
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“I Talk to Myself”---- self talk cards
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“I Draw Myself”---- from girls that I invited to draw themselves
“I Draw Myself”---- from girls that I invited to draw themselves
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“I Listen to Myself”---- A CD cover design
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A Interative Installation ---- Feel the fluied emotion